• Croatia’s largest food retailer has enabled bitcoin payments in its online shop.
  • Konzum said it plans on deploying the payment option in its physical stores soon.
  • “We are proud to be leaders in another area that is rapidly developing and dictating the future,” Konzum board member Uroš Kalinić said.

Croatia’s largest food retailer has enabled bitcoin as a payment option in its online shop, the company said in a statement Wednesday. Konzum has become the first local retail chain to offer customers the choice, allowing them to purchase everyday consumer items with bitcoin.

“Cryptocurrency owners can buy and pay for groceries, hygiene, and household items and other products from the rich offer of our online store with more than 12,000 products,” Kozum said, according to a translated version of the statement.



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